And so do I. This is just a straight rip from Google, but I thought it conveys the message perfectly as is. I advocate the (Product) RED campaign, especially since studies now show hard evidence that “celebrity-driven culture is a driving force behind the change in attitudes.” From the Google Blog:

Seeing Red

You might have noticed from our homepage that today is World AIDS Day. We want to remember all those who have suffered from HIV/AIDS in the 25 years since it was first identified, and we want to support everyone working to eradicate this scourge: Today, there are about 40 million people living with HIV worldwide, and it is increasing in every region in the world. In Africa, it is the leading cause of death — 5,500 Africans die each day from this insidious disease.

One effort that is making a difference is (RED), a company founded this year by Bono and Bobby Shriver. A percentage of the profits from each (RED) product sold is given to The Global Fund. We are supporting the (RED) effort by offering promotional support to (RED) and (RED) products on Google properties throughout the holiday season.

We hope you choose to support them with your purchases. Companies offering (RED) products have committed to contribute a portion of profits from the sales of that product into Global Fund-financed AIDS programmes in Africa.

Together, let’s make a big difference. Read more at JoinRED.com or visit the (RED) blog.

Please choose to support this campaign with some of your holiday season spending. Here are just a few of the popular retailers that have teamed with (RED):

• Motorola
• American Express (UK only)
• Gap
• Converse
• Emporio Armani
• Apple iPod Nano