Corporate Social Responsibility Is A Win-Win
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For so many years, social and environmental causes have been stigmatized as being bad for business, at irrational loggerheads with saner commerce. Yet here we have a program that creates a win-win-win-win situation for consumers, corporations, charities, and people in need in Africa. And this result is achieved by working within the system, not outside or against it.
-Dave Chiu at TreeHugger.com, discussing the implications of the (Product) RED campaign and other similar socially-responsible consumerist movements
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