An Interview with Karen Seeh, Corporate Sustainability Strategist

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Karen Seeh is a young environmental professional and consultant in the Dallas/Fort Worth area, with over ten years of experience at the intersection of business and environmental sustainability. In other words, Karen has been doing this since before it was the cool thing to do! Karen exercises her passion for launching mission-based ventures as Principal of Jihi Consulting, offering business and non-profit development services, as well as by serving as an advisory board member for the Strategic Business Intelligence Group (SBIG), an informal group of professionals who promote social enterprise to the Dallas/Ft. Worth region. Karen has been involved in Net Impact, an environmental and social sustainability organization for young professionals that spans the globe, and she has spoken with me by phone before to share some great thoughts on succeeding in the sustainability niche. Here today you will learn more about the career path she has blazed for herself, and about developing trends in corporate sustainability and social enterprise.

You describe yourself as a Corporate Sustainability Strategist and a Social Enterprise Creation and Ideation consultant, which sounds very interesting! So, in layman’s terms, what do you do?

Well, as this field barely existed when I started my career 12 years ago and is still in the process of formation — I’ve done a lot of things to get to where I am today. Currently, I operate as an independent consultant providing business and non-profit development services (marketing/communications, fundraising/sales, multi-stakeholder partnerships, and strategy) to corporate social responsibility (CSR) ventures and social enterprises. I really enjoy laying the groundwork, connecting people, integrating ideas and data, and publicizing to get these ventures launched and/or scaled. And I most enjoy it when I can draw upon my experience in information technology/technology innovation, the environment, and small business and entrepreneurial development.

What does “business sustainability” mean to you?

Figuring out how to avoid the risks and take advantage of the opportunities presented to a business while still balancing economic, environmental (and human health!), and social considerations. All too often businesses focus on taking advantage of economic opportunities and only pursuing a risk management approach in terms of environmental and social considerations. This is probably not the best long-term strategy (but then how many businesses think long-term?). On the flip side, I think there is real value to be created when businesses start to think creatively about how to turn environmental and social challenges into a business opportunity.

When I say “social enterprise” in this context, I mean that the enterprise is “mission driven” — the founders have a passion for addressing a societal or environmental problem with a particular approach, service, or product. And then they just form the most appropriate vehicle around that solution (non-profit, for-profit, etc.) to accomplish the mission. Money is still important, but secondary to the mission. Especially in the case of the non-profit structure, they are often just seeking enough money to keep themselves self-financed.

Your most recent position was consulting for Envirofit International. Walk us through what a typical project like this looks like.

Envirofit is a growing clean tech non-profit in need of “expansion stage” funding. I developed a fundraising strategy and kickstarted it building relationships with government agencies, international development organizations and banks, social venture capital firms and foundations, as well as pursuing additional opportunities such as competitions, strategic partnerships, and low-cost publicity. Developing a fundraising strategy is a lot like developing a sales and marketing plan — you identify your prospects and determine your approach with each group. It’s just that non-profit fundraising is probably a lot more regimented than private sector sales and marketing; there are certain prescribed formats for letters and proposals.

You’ve worked in non-profit, government, and private business. Describe what that experience has been like, and how you got to be where you are now.

I never realized how unusual that was until I lived outside of Washington, D.C. as a professional. I formed my career in Washington, where it’s very commonplace for people to be “multi-sectoral.” It’s my sense that, at least within the space of CSR and social enterprise, the lines between these groups are increasingly becoming blurred. It was already clear to me 12 years ago when I started my career that there is no “us against them,” and the wave of the future was multi-stakeholder partnerships. Unfortunately, despite the popularity of such partnerships, they are often not as successful as they can be without mutual understanding. I think that my background enables me to provide this unique perspective.

What got you interested in sustainable development and sustainable growth?

I think it was a combination of things: many summers trips to Alaska during my high school years — was there the summer before and the summer after Exxon Valdez; saw the dried up Midwest from a plane during the summer drought of 1988. My father also worked for a large energy company, so growing up I was very aware of where my power came from — I was taught to conserve energy at a young age. Many people in my family, too, have been Peace Corps volunteers, so at a young age I was exposed to their stories about life in developing countries. I latched onto environmental issues and became a vegetarian somewhere around the age of 15…and it all evolved from there.

Do you feel like you make a positive impact with your career?

I think just about every career can be seen to have a positive impact, and some of us are more driven by impact than other motivators. I am definitely strongly driven by impact, and I do think that my career makes a positive impact at least in the short term. I cannot predict the impacts that I’ll have in the long-term. The impact that I value has changed over the years. I think it’s easy to get caught up in pursuing impact that is of national or international significance. However, all too often, such impacts lack a human connection. You may begin to wonder who did you really help. Because of this, I now gravitate toward opportunities where I can have a large impact on a small group of people or on one enterprise. Not that one way is better than the other, but you have to know what really gives you satisfaction.

When the job gets tough, what keeps you going?

I don’t know if I even think about work being “tough.” If there’s a problem that needs to be solved, it’s all I can think about to get to the bottom of it and move on. Work needs to be viewed in perspective: Think how lucky we are to even be given the opportunity of having work that also brings us great personal satisfaction. My parents and grandparents certainly did not have this. So, what on Earth do I have to complain about?

What do you recommend to students who want to get into your line of work?

I’m not quite sure if I know what “my line of work” is! I personally think it’s important to be a multi-sectoral professional and to be able to think “integratively” and creatively about business opportunities — to be able to flip an environmental challenge into a business opportunity by tapping into the resources of government agency X. But I’m not sure if a multi-sectoral career path is possible for all people, and I’m not sure if creativity is teachable.

International experience is always valuable even if you don’t intend to work internationally because it will test and change your ways of thinking about the world if you allow it to. An MBA degree helps to open doors, and these days is in demand by government, non-profit, and the private sector alike.

There are also many ways to have an impact — you don’t have to be a CSR or social enterprise professional. You can be a marketing manager who works for a green products company. You can make a bundle of money on Wall Street and then start your own foundation. There are many paths, and it’s not my place to value one over the other.

Karen, again, thank you so much for your willingness to share your incredible professional experience in corporate social responsibility and sustainability with us. For consulting inquiries, you can contact Karen at karen@jihiconsulting.com.

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