“If you have a really great business that makes money hand over fist, you could probably have lousy values. You know, somebody who just fell into the right place at the right time. But it really helps to have values. Like Google, today’s darlings. They didn’t have a clue how they were gonna make money for quite a long time. But what they had was a powerful set of values that made them able to attract believers in the form of venture capitalists, believers in the form of brilliant early employees.”

—Tim O’Reilly, multimillionaire founder of O’Reilly Media, in a July interview with Success Magazine