John Jantsch of Duct Tape Marketing has teamed up with Microsoft Office Live Small Business to provide a thorough e-book guide to social media for business owners. For businesses, social media is a new language that businesses have to learn, and Jantsch guides you through all the basics: blogging, RSS, search, social bookmarking, social networks, and microblogging tools like Twitter. All you have to do in exchange is give Microsoft your email address (ugh I know, but just remove yourself from their subscription list if they bug you too much!). In John’s words:
“You know I’m a big fan of the use of social media for marketing a small business. Having said that, I’m really a fan of social media done right for small business. That means that some of the tools won’t be right for you, the ways others use some of the tools won’t be right for you, but the power contained in the new way people expect to communicate – and therefor you must learn to communicate – is something that every small business must come to understand.”
(see: Free Social Media for Business ebook on Duct Tape Marketing)
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