Comments on: Quick Video: How to Transform Your Business and Inspire Action http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2 Lifestyle Entrepreneurship, Permanent Travel & Digital Nomad Lifestyle Thu, 09 Feb 2012 01:33:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sonicsuns http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21914 Sonicsuns Sun, 04 Jul 2010 07:22:51 +0000 http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21914 I actually have some criticism for Sinek. What matters is not so much that "Why" comes first, but that a GOOD "Why" comes first. We could move from Why to What and still be uninspiring: Why -> To make money How-> With technology What -> We make airplanes "Starting with Why" doesn't help at all if you have a sucky Why. He claims that "to make money" doesn't count as a "Why", it's only a "Result". But really, it is a Why, it's just an uninspiring Why. Maybe that's nitpicking, I don't know. But I'm wondering about these examples, too. Perhaps Apple's Why is "to make money", and their How is "be innovative", and their What is "make computers and stuff". Sinek seems to measure success via sales. He says that other people made music players (for instance) and "nobody bought one". But if that's how we measure success, then how does Apple compare to Microsoft? Apple follows the Why pattern, according to Sinek, and presumably Microsoft doesn't. And yet Microsoft sells more product and makes more money. (Alright so the Zune was trounced by the iPod, but Windows trounces Mac OS). Does this invalidate Sinek's theory? Sinek says that the limbic brain is responsible for all human decision-making. Gee, what does the rest of the brain do? I mean, sure, obviously the limbic brain is very important, but let's not neglect the neocortex. Yes, sometimes we have "gut feelings", which we follow instead of rational analysis. But sometimes we ignore those feelings in favor of rational analysis. That's how we get rid of irrational fears, for instance. Tivo, by the way, is in fact making a profit. In the end, I still agree that Why is important. You have to know what your true mission is, and "making money" is a pretty dumb mission. I just feel like Sinek is stretching his argument. I actually have some criticism for Sinek.

What matters is not so much that “Why” comes first, but that a GOOD “Why” comes first.

We could move from Why to What and still be uninspiring:
Why -> To make money
How-> With technology
What -> We make airplanes

“Starting with Why” doesn’t help at all if you have a sucky Why. He claims that “to make money” doesn’t count as a “Why”, it’s only a “Result”. But really, it is a Why, it’s just an uninspiring Why. Maybe that’s nitpicking, I don’t know.

But I’m wondering about these examples, too. Perhaps Apple’s Why is “to make money”, and their How is “be innovative”, and their What is “make computers and stuff”. Sinek seems to measure success via sales. He says that other people made music players (for instance) and “nobody bought one”. But if that’s how we measure success, then how does Apple compare to Microsoft? Apple follows the Why pattern, according to Sinek, and presumably Microsoft doesn’t. And yet Microsoft sells more product and makes more money. (Alright so the Zune was trounced by the iPod, but Windows trounces Mac OS). Does this invalidate Sinek’s theory?

Sinek says that the limbic brain is responsible for all human decision-making. Gee, what does the rest of the brain do? I mean, sure, obviously the limbic brain is very important, but let’s not neglect the neocortex.
Yes, sometimes we have “gut feelings”, which we follow instead of rational analysis. But sometimes we ignore those feelings in favor of rational analysis. That’s how we get rid of irrational fears, for instance.

Tivo, by the way, is in fact making a profit.

In the end, I still agree that Why is important. You have to know what your true mission is, and “making money” is a pretty dumb mission. I just feel like Sinek is stretching his argument.

]]> By: Ivan http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21903 Ivan Tue, 29 Jun 2010 07:16:27 +0000 http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21903 Hey Cody, That's a really great talk. Thanks for sharing it. Since I now that you are a fan of Anthony Robbins too, I just wanted to note that the "Start with the WHY" principle relates to part of what he teaches. He says the you should always start with the reason or THE WHY and it gives you the power and the fuel to go for what you want. Hey Cody,
That’s a really great talk. Thanks for sharing it.
Since I now that you are a fan of Anthony Robbins too, I just wanted to note that the “Start with the WHY” principle relates to part of what he teaches. He says the you should always start with the reason or THE WHY and it gives you the power and the fuel to go for what you want.

]]> By: Tweets that mention Quick Video: How to Transform Your Business and Inspire Action | Thrilling Heroics -- Topsy.com http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21901 Tweets that mention Quick Video: How to Transform Your Business and Inspire Action | Thrilling Heroics -- Topsy.com Mon, 28 Jun 2010 11:16:54 +0000 http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21901 [...] This post was mentioned on Twitter by Cody McKibben, Mars Dorian and Top How To, Thrilling Heroics. Thrilling Heroics said: Quick Video: How to Transform Your Business and Inspire Action http://su.pr/2v4eLd [...] [...] This post was mentioned on Twitter by Cody McKibben, Mars Dorian and Top How To, Thrilling Heroics. Thrilling Heroics said: Quick Video: How to Transform Your Business and Inspire Action http://su.pr/2v4eLd [...]

]]> By: Mars Dorian http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21900 Mars Dorian Mon, 28 Jun 2010 11:05:12 +0000 http://www.thrillingheroics.com/quick-video-how-to-transform-your-business-and-inspire-action-2#comment-21900 Cody, I swear by the gates of heaven, I have seen this talk at least 12+ times. It's one of the most inspirational talks I have encountered in the last year. And really proves the point why some companies have a raving fan base while others totally miss out. His line is echoing in the back of my mind: People don't buy what you do, they buy why you do it... Cody,

I swear by the gates of heaven, I have seen this talk at least 12+ times. It’s one of the most inspirational talks I have encountered in the last year. And really proves the point why some companies have a raving fan base while others totally miss out.

His line is echoing in the back of my mind: People don’t buy what you do, they buy why you do it…

]]>