Comments on: Ray Anderson 101: A Corporate Sustainability Giant http://www.thrillingheroics.com/ray-anderson-101-a-corporate-sustainability-giant Lifestyle Entrepreneurship, Permanent Travel & Digital Nomad Lifestyle Thu, 09 Feb 2012 01:33:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TSOP http://www.thrillingheroics.com/ray-anderson-101-a-corporate-sustainability-giant#comment-240 TSOP Sat, 09 Jun 2007 14:04:02 +0000 http://www.thrillingheroics.com/2007/06/ray-anderson-101-a-corporate-sustainability-giant.html#comment-240 I learned about Ray Anderson several years ago in University when I read his book "Mid-Course Correction". In this book, he really lays out the details of his sustainability epiphany and his subsequent efforts to turn his company into a socially and environmentally accountable enterprise. His decision to go sustainable was sparked by Paul Hawken's book, "The Ecology of Commerce". Ray Anderson's vision is unquestionably the real deal. His values and sustainability efforts penetrate deep into the corporate culture. The company's self-assigned deadline to eliminate any negative impact on the environment by 2020 is part of its "Mission Zero (TM)" effort. They've even got an entire product line that effectively neutralizes the C02 emissions associated with the ENTIRE product's life-cycle (not just the small portion of emissions created when the product was in their factory). This means that they cover the cost of cleaning up the C02 emissions for their suppliers as well as for the carpet's maintenance and end of use. Now, that's Accountability! I learned about Ray Anderson several years ago in University when I read his book “Mid-Course Correction”. In this book, he really lays out the details of his sustainability epiphany and his subsequent efforts to turn his company into a socially and environmentally accountable enterprise. His decision to go sustainable was sparked by Paul Hawken’s book, “The Ecology of Commerce”. Ray Anderson’s vision is unquestionably the real deal. His values and sustainability efforts penetrate deep into the corporate culture. The company’s self-assigned deadline to eliminate any negative impact on the environment by 2020 is part of its “Mission Zero (TM)” effort.

They’ve even got an entire product line that effectively neutralizes the C02 emissions associated with the ENTIRE product’s life-cycle (not just the small portion of emissions created when the product was in their factory). This means that they cover the cost of cleaning up the C02 emissions for their suppliers as well as for the carpet’s maintenance and end of use. Now, that’s Accountability!

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