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	<title>Thrilling Heroics &#187; green living</title>
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	<link>http://www.thrillingheroics.com</link>
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		<title>10 Controversial Climate Change Fixes to Spark Discussion—From Wired.com</title>
		<link>http://www.thrillingheroics.com/10-controversial-climate-change-fixes-to-spark-discussion</link>
		<comments>http://www.thrillingheroics.com/10-controversial-climate-change-fixes-to-spark-discussion#comments</comments>
		<pubDate>Tue, 20 May 2008 23:45:31 +0000</pubDate>
		<dc:creator>Cody McKibben</dc:creator>
				<category><![CDATA[Social Change]]></category>
		<category><![CDATA[alternative energy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Generation-Y]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[green living]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[Social Entrepreneurship & Giving Back]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://www.thrillingheroics.com/?p=288</guid>
		<description><![CDATA[<p>It&#8217;s been a long time since I wrote about sustainability, but it is one issue that will challenge Generation Y like no other generation yet. I&#8217;ve shied away from it because I got tired of reporting on news that always seemed to be negative. I got tired of feeling like a doomsayer, which—unfortunately—is what a lot of environmentalists come off [...]</p><p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/10-controversial-climate-change-fixes-to-spark-discussion">10 Controversial Climate Change Fixes to Spark Discussion—From Wired.com</a></p>]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_intro"><img class="alignleft size-medium wp-image-289" title="Wired Magazine 15th Anniversary Issue" src="http://www.thrillingheroics.com/wp-content/uploads/2008/05/wired_15thann-220x300.jpg" alt="" width="220" height="300" /></a>It&#8217;s been a long time since I wrote about <a title="Articles labeled " href="http://www.thrillingheroics.com/category/green">sustainability</a>, but it is one issue that will challenge Generation Y like no other generation yet. I&#8217;ve shied away from it because I got tired of reporting on news that always seemed to be negative. I got tired of feeling like a doomsayer, which—unfortunately—is what a lot of environmentalists come off sounding like. But Wired Magazine&#8217;s 15th anniversary issue has stirred up a lot of talk in the global warming circles that caught my attention yesterday.</p>
<p>Despite the fact that the discussion can be a depressing one, and the options can at times seen hopeless, it remains that climate change is a huge, looming threat for human society, and it will have a huge influence especially on those of us who will still be around in 30 to 50 years. A lot of my peers are passionate about green living and sustainability, and that&#8217;s encouraging, because the choices we make with our daily lives, and more importantly the advances we make in science and industry in our lifetimes will have a large influence on whether our planet will sustain human life for the next several hundred years.</p>
<p>I&#8217;m not here to argue how much human behavior has impacted global warming—that&#8217;s a moot point if you ask me. In my opinion, yes, climate change—to some extent—is inevitable, even without the impact of human society. But the fact still remains that we must either learn to deal with global warming one way or another, or our species may not be able to survive on this changing planet. Regardless of who&#8217;s fault it is, our generation has an opportunity to make some big changes. And the difference between failure and success could be several million human lifetimes. I&#8217;d rather see our generation preserve the Earth as a hospitable place for our children and grandchildren.</p>
<p><!--adsense#468--></p>
<p>Wired&#8217;s <a target="_blank" title="Inconvenient Truths: Get Ready to Rethink What It Means to Be Green" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_intro">latest cover story</a> asks environmentalists, and all the rest of us, to rethink what the green movement means. The writers propose ten controversial &#8220;solutions&#8221; that run counterintuitive to traditional environmental agendas, citing that &#8220;winning the war on global warming requires slaughtering some of environmentalism&#8217;s sacred cows.&#8221; Here they are: Wired&#8217;s ten unconventional remedies for global warming. Click through to learn more.</p>
<h3>Wired&#8217;s 10 Green Heresies</h3>
<ol>
<li><a target="_blank" title="Live in Cities" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_01cities">Urban Living Is Kinder to the Planet Than the Suburban Lifestyle</a></li>
<li><a target="_blank" title="A/C Is OK" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_02ac">Air-Conditioning Actually Emits Less C02 Than Heating</a></li>
<li><a target="_blank" title="Organics Are Not the Answer" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_03organics">Conventional Agriculture Can Be Easier on the Planet than Organics</a></li>
<li><a target="_blank" title="Farm the Forests" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_04forests">Harvest Old-Growth Forests That Can Actually Contribute to Global Warming</a></li>
<li><a target="_blank" title="China Is the Solution" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_05china">Coal-Coughing Industrial Giant China Actually Leads the Way in Alternative-Energy Technology</a></li>
<li><a target="_blank" title="Accept Genetic Engineering" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_06genetic">Bio-Engineered Crops Could Put a Real Dent in Greenhouse Gas Emissions</a></li>
<li><a target="_blank" title="Carbon Trading Doesn't Work" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_07trading">Carbon Credits Were a Great Idea, But a Carbon Tax Would Work Better</a></li>
<li><a target="_blank" title="Embrace Nuclear Power" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_08nuclear">Face It. Nuclear is the Most Sustainable Source of Industrial-Scale Energy</a></li>
<li><a target="_blank" title="Used Cars, Not Hybrids" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_09usedcars">No-Brainer: Test-Drive a Used Car Instead of That New Hybrid</a></li>
<li><a target="_blank" title="Prepare for the Worst" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_10worst">Climate Change Is Inevitable. Get Used to It</a></li>
</ol>
<p>The Wired blog is attracting a <em>lot</em> of discussion—most of it negative. I can sympathize with those who place a great deal of value on conventional environmentalist tenets like conservation and energy efficiency, but I think it&#8217;s important to recognize that only a very small percentage of the population is ready to embrace the &#8220;less is more&#8221; mentality. As the article states, &#8220;We must accept that the world&#8217;s fastest-growing economies won&#8217;t forgo a higher standard of living in the name of climate science.&#8221; All across the world, as societies become more affluent, they become more materialistic and they consume more resources and energy. Changing that intrinsic human behavior will prove to be a much more difficult challenge than adapting to it. It&#8217;s time to find solutions that can work in our business-centric, materialistic world. That&#8217;s the real world.</p>
<p>What do you guys think? Am I off my rocker for embracing used cars and nukes? Do you think Generation Y stands a chance of turning the world sustainable? How do you hope to contribute? Or do you still think all this global warming stuff is bunk?</p>
<p>[source: <a target="_blank" title="Inconvenient Truths: Get Ready to Rethink What It Means to Be Green" href="http://www.wired.com/science/planetearth/magazine/16-06/ff_heresies_intro">Wired.com</a>]</p>
<p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/10-controversial-climate-change-fixes-to-spark-discussion">10 Controversial Climate Change Fixes to Spark Discussion—From Wired.com</a></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>The Last Thrill</title>
		<link>http://www.thrillingheroics.com/the-last-thrill</link>
		<comments>http://www.thrillingheroics.com/the-last-thrill#comments</comments>
		<pubDate>Mon, 23 Apr 2007 08:02:56 +0000</pubDate>
		<dc:creator>Cody McKibben</dc:creator>
				<category><![CDATA[Social Change]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[green living]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[Social Entrepreneurship & Giving Back]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thrillingheroics.com/2007/04/the-last-thrill.html</guid>
		<description><![CDATA[<p>According to the Urban Monk, the blogosphere is coming to an end. If I had just one last post, what would it be? What would I say&#8230;to you guys&#8230;my audience&#8230; I was thinking about what&#8217;s most important to me yesterday&#8211;what I&#8217;m most passionate about&#8211;&#8221;why do I spend so much time researching and writing about this stuff?&#8221; I thought to myself. [...]</p><p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/the-last-thrill">The Last Thrill</a></p>]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 0px 5px 5px; float: right" src="http://www.thrillingheroics.com/wp-content/uploads/2007/04/blog-apocalypse.gif" alt="blog-apocalypse.gif" title="The Last Thrill" />According to the Urban Monk, <a target="_blank" href="http://www.urbanmonk.net/50/blog-apocalypse-2-minutes-from-you-500-to-charity-from-me/" target="_blank">the blogosphere is coming to an end.</a> If I had just one last post, what would it be? What would I say&#8230;to you guys&#8230;my audience&#8230;</p>
<p>I was thinking about what&#8217;s most important to me yesterday&#8211;what I&#8217;m most passionate about&#8211;&#8221;why do I spend so much time researching and writing about this stuff?&#8221; I thought to myself. I don&#8217;t get paid to write this blog. I&#8217;ve made about 54 cents, whereas it costs me about $90/year to keep ThrillingHeroics.com running.</p>
<p>Why do I do it, then? I spent my Earth Day describing to my dad how some of my generation feels like it&#8217;s inheriting this huge problem from those who came before us. Al Gore&#8217;s movie opened a lot of eyes to global warming this past year (including mine), and the damage it could potentially do to our world. And my personal life goal is to have a hand in changing the world for the better!</p>
<p>Now some people are still skeptical—my father for instance says that he has lived through far too many environmental panics that didn&#8217;t turn out the way scientists and environmentalists said they would. But I&#8217;m not interested in conjecturing or worrying about who&#8217;s to blame—that&#8217;s all a waste of time, and talk like that is designed to mislead you from the real challenges at hand. And yeah, we might avert the problem altogether&#8230;if we&#8217;re really lucky (in my opinion). My concerns don&#8217;t depend on the verity of global warming so much though—my issue is with the simple fact that our species is expanding very rapidly—exponentially—developing nations are fast becoming as industrialized and affluent as the United States, and we are burning through natural resources like there&#8217;s no tomorrow.</p>
<p>Well, there IS a tomorrow. At least, I want to ensure there is a tomorrow. These things only replenish so fast.</p>
<p>So my concern is more with the long-term sustainability of our society. I&#8217;m looking at consumption and growth trends. I want to have kids one day—but I don&#8217;t want them to be born into a post-apocalyptic industrial wasteland, and I don&#8217;t want them to starve because China takes all our resources, for instance. The problem is a simple problem of economics.</p>
<p>I&#8217;m an environmentalist at heart—because my dad used to take me camping and hiking and all that jazz every summer. I enjoy the &#8220;outdoors.&#8221; Now I approach my environmentalism from a business standpoint—because sustainability really poses a challenge to business and economic growth! Most companies look one year into the future to try to improve upon their past performance, but they need to look further into the future if they want to sustain over the long haul.</p>
<p>I&#8217;m not trying to scare you with doom and gloom. I&#8217;m trying to seek out individuals who are making a DIFFERENCE! Proactive people who are creating innovative solutions to these environmental and social problems—to hold them up as an example for future leaders&#8230;the best of my generation who will need to tackle things like poverty, hunger, the availability of clean water, natural resources, land to build our cities on, and so forth.</p>
<p>I think the best way to solve as many problems efficiently is to reduce the amount of work involved in the things we already know how to do well. That means using fewer resources and reusing what we can, increasing our energy efficiency, decreasing the distance we have to move food and raw materials, and so on.</p>
<p>There are a lot of people on this planet. And so far, it&#8217;s the only home we have. So I ask everybody to think critically about your use of energy and resources. Try to live more sustainably. Think about replenishable power sources. Buy local food, or grow your own. Do it for your kids, and your grandkids, and so on.</p>
<p>Also, if the blogosphere were coming to an end I&#8217;d have to ask you to look for me in print! Yup, that&#8217;s right&#8211;look for the THRILLING heroics book! One day&#8230;I&#8217;d like to publish the stories of dozens of cutting edge social entrepreneurs and &#8220;ecopreneurs&#8221; as I like to call them. People who are doing well for themselves AND doing good for the planet/for society at the same time. It&#8217;s not impossible&#8230;</p>
<p>Thanks to <a target="_blank" href="http://leaveamerica.info/2007/04/08/blogosphere-shutdown-the-dos-and-donts-when/" target="_blank">Nia for tagging me</a> for this meme on her Leave America blog. Nia also has a neat blog where she looks at <a target="_blank" href="http://gotoportugal.blogspot.com/" target="_blank">sustainable living in Portugal</a>, among other things. If you want to participate in the Blog Apocalypse meme—Urban Monk will give $500 to charity!! Anyone who wants to participate is welcome—just link to my post here, and link to <a target="_blank" href="http://www.urbanmonk.net/50/blog-apocalypse-2-minutes-from-you-500-to-charity-from-me/" target="_blank">this page</a> that tells you all about the Blog Apocalypse.</p>
<p>I&#8217;ll tag <a target="_blank" href="http://seacoastnrg.org/" target="_blank">Adam</a>, <a target="_blank" href="http://www.sustainableanswers.org/" target="_blank">Ryan</a>, <a target="_blank" href="http://collegegiant.com/advice/" target="_blank">James Van</a>, <a target="_blank" href="http://blog.jamesrbritton.com/" target="_blank">James Britton</a>, <a target="_blank" href="http://www.gorlick.org/" target="_blank">Steve</a>, <a target="_blank" href="http://web.mac.com/pfarrace/iWeb/pfarrace/welcome.html" target="_blank">Patrick</a>, <a target="_blank" href="http://brainbasedbiz.blogspot.com/" target="_blank">Robyn</a>, and <a target="_blank" href="http://rwrld.blogspot.com/" target="_blank">Ron</a>.</p>
<p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/the-last-thrill">The Last Thrill</a></p>]]></content:encoded>
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		<title>SMUD Leads the Nation with Consumer Renewable Energy Program</title>
		<link>http://www.thrillingheroics.com/smud-leads-nation-with-consumer</link>
		<comments>http://www.thrillingheroics.com/smud-leads-nation-with-consumer#comments</comments>
		<pubDate>Fri, 23 Feb 2007 09:42:00 +0000</pubDate>
		<dc:creator>Cody McKibben</dc:creator>
				<category><![CDATA[Random Renegade Musings]]></category>
		<category><![CDATA[alternative energy]]></category>
		<category><![CDATA[green living]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[SMUD]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[Steve Gorlick]]></category>

		<guid isPermaLink="false">http://www.thrillingheroics.com/?p=98</guid>
		<description><![CDATA[<p>My good friend Steve Gorlick recently came across a popular green energy program in my hometown of Sacramento. Sacramento Municipal Utility District (SMUD) is offering one of the nation&#8217;s largest and easiest renewable home energy programs. SMUD&#8217;s &#8220;Greenergy&#8221; program is certified by the Green-e Renewable Electricity Certification Program, and offers either a 50% option ($3/month) or 100% option ($6/month). For [...]</p><p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/smud-leads-nation-with-consumer">SMUD Leads the Nation with Consumer Renewable Energy Program</a></p>]]></description>
			<content:encoded><![CDATA[<p>My good friend <a target="_blank" href="http://www.gorlick.org/2007/02/18/" target="_blank">Steve Gorlick</a> recently came across a popular green energy program in my hometown of Sacramento.</p>
<p>Sacramento Municipal Utility District (SMUD) is offering one of the nation&#8217;s largest and easiest renewable home energy programs. SMUD&#8217;s &#8220;Greenergy&#8221; program is certified by the Green-e Renewable Electricity Certification Program, and offers either a 50% option ($3/month) or 100% option ($6/month). For the small fee(plus tax) each month, they guarantee to actually replace your energy you would have bought from their traditional sources with either solar, wind, or biomass energy that <em>actually</em> goes into your grid (as opposed to an energy credit)! According to their website, over 30,000 customers in the SMUD service area have already joined the program, which is very exciting. Although it costs a small premium, this is one easy way to ensure you are making a positive impact on climate change with your own household&#8217;s energy consumption.</p>
<p>For more, check out <a target="_blank" href="http://www.smud.com/green/greenergy/index.html" target="_blank">SMUD&#8217;s Greenergy page</a> or call them at 1-888-742-SMUD (7683). My house is definitely signing up so we can lessen our carbon footprint!</p>
<p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/smud-leads-nation-with-consumer">SMUD Leads the Nation with Consumer Renewable Energy Program</a></p>]]></content:encoded>
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		<title>Drastic Evolutions in Sustainable Development</title>
		<link>http://www.thrillingheroics.com/drastic-evolutions-in-sustainable</link>
		<comments>http://www.thrillingheroics.com/drastic-evolutions-in-sustainable#comments</comments>
		<pubDate>Tue, 20 Feb 2007 02:06:00 +0000</pubDate>
		<dc:creator>Cody McKibben</dc:creator>
				<category><![CDATA[Social Change]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green living]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[social innovation]]></category>
		<category><![CDATA[social responsibility]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.thrillingheroics.com/?p=96</guid>
		<description><![CDATA[<p>Many believe that in order to conquer global warming, we need to see a full transformation in human living spaces and transportation. Which is a LOT of work! Well, there are a few communities that are working hard to create drastically innovative living centers that change land use and transportation needs for the better. These &#8220;eco-cities&#8221; are something I&#8217;ve been [...]</p><p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/drastic-evolutions-in-sustainable">Drastic Evolutions in Sustainable Development</a></p>]]></description>
			<content:encoded><![CDATA[<p>Many believe that in order to conquer global warming, we need to see a full transformation in human living spaces and transportation. Which is a LOT of work!</p>
<p>Well, there are a few communities that are working hard to create drastically innovative living centers that change land use and transportation needs for the better. These &#8220;eco-cities&#8221; are something I&#8217;ve been meaning to share for some time—there&#8217;s one in development right here in California&#8217;s Bay Area! <em>Califia </em>is a proposed economically- and ecologically-sustainable community in the works for the next ten to fifteen years which will support a population of 10,000 in the San Francisco metro area. In conjunction with a worldwide network of similar development projects, the Green Century Institute is leading what it calls &#8220;network-facilitated community development&#8221;&#8211;through online wikis and forums, as well as offline salons and community design summits&#8211;with leading urban design advisors <a target="_blank" href="http://www.arcosanti.org/project/background/cosanti/board/main.html" target="_blank">Paolo Soleri</a> and <a target="_blank" href="http://www.jerde.com/flash.php" target="_blank">Jon Jerde</a>.</p>
<blockquote><p>&#8220;&#8230;We envision Califia as a leading edge eco-development joining next generation green architectural design principles and information systems into integral human living environments for the 21st century. Key to the design will be the innovative social meshwork underlying it, which will be implemented in a flexible mixed-use project combining traditional and cohousing-style residential development&#8211;a full suite of community, commercial, and social spaces to maximize human potential and group interactions.&#8221;</p></blockquote>
<p>For a look at some similar development projects, take a look at Arizona&#8217;s <a target="_blank" href="http://www.arcosanti.org/" target="_blank">Arcosanti</a> and <a target="_blank" href="http://www.auroville.org/" target="_blank">Auroville</a> in Southern India. For more on Califia, here&#8217;s the <a target="_blank" href="http://www.greencenturyinstitute.org/califia.htm" target="_blank">Green Century Institute&#8217;s proposed plan</a>.</p>
<p>Read the original article on <a href="http://www.thrillingheroics.com">Thrilling Heroics</a> here: <a href="http://www.thrillingheroics.com/drastic-evolutions-in-sustainable">Drastic Evolutions in Sustainable Development</a></p>]]></content:encoded>
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