Following up on last week’s interview with personal branding expert Dan Schawbel, I’d like to share a short and sweet review of Tom Peters’ The BrandYou50, a book that changed my life! The value add here is the BrandYou50 cheat sheet that I put together for you, since I know you’re all so very busy and don’t have the time [...]

Rajesh Setty is president of Foresight Plus, where he helps give his professional clients the unfair business advantage. He also blogs at Life Beyond Code, where he coaches the rest of us on how to have the unfair life advantage! Rajesh has written numerous books (he had his first one published at age 13!) and founded several successful companies, and [...]

Anyone who was present for Steve Jobs’ keynote speech at this year’s Macworld conference in San Francisco (or anyone who watched online), in which he introduced the iPhone as a groundbreaking new product, knows how captivating a speaker the Apple CEO is. And anyone who saw the long lines in anticipation of the iPhone’s release date knows how effective the [...]

In this week’s BusinessWeek, reader Goran Milić posed the question “What is lousy leadership?” to Jack Welch (the former CEO and Chairman who increased GE’s market cap by over $400bn) and his wife Suzy Welch in their weekly column The Welch Way. According to the Welches, there are two main kinds of “Bosses Who Get It All Wrong”: Cardinal Sin [...]

I recently connected with a really nice gentleman named Paul Dickey here at Sac State. From what I understand, Paul worked for E*Trade as an internal auditor and worked his way up for a while. Now he’s taking time off for school, and he’s getting really involved as VP for the campus chapter of the Financial Management Association and also [...]