Tony Hsieh has crafted Zappos into a place where company culture and customer service are supreme. He takes his employees out for drinks when it’s time for a company meeting and encourages them to be themselves at work. When you are planning your career, factor in the importance of corporate culture.

In his book The Monk and the Riddle, Silicon Valley venture capitalist Randy Komisar asks “What would you be willing to do for the rest of your life?” Take a detour from the Deferred Life Plan and learn what builds a truly successful business: passion.