Tag Archive for: TEDx

Last month Johnny Jen and I co-hosted an amazing conference here in Chiang Mai, Thailand, with a high-caliber lineup of 10 diverse business speakers and about 250 eager attendees.

(I also took a pretty epic selfie with all of them!)

I’d been on a fairly large planning committee for Thailand’s first TEDx conference back in 2010, but this was the first large-scale event I’ve hosted and planned so closely. It was the first time I’ve attempted to create an experience of this scale from scratch (i.e., without a name brand like TED behind it).

A month beforehand, I had no idea I was going to organize a conference for hundreds of people in Thailand of all places!

But the Nomad Summit soon became a force of nature, we sold out of tickets and had people begging us for more within 10 days of listing the event on Facebook!

Ian Robinson made this great recap highlighting all of the speakers as well as the attendees of the event!

It all started in early January sometime when I met with Johnny to begin planning.

We opened ticket sales on January 25th, and 10 days later we sold out, filled beyond capacity.

In fact, there fast grew a secondary market for Nomad Summit tickets — as more and more people were wanting to get in, and as a few folks were unable to travel to Chiang Mai (yes, people flew here to Thailand from far and wide!), or just couldn’t make it at the last minute!

It was an overwhelming success actually.

We relied heavily on the strong brand reputation I’d built up at Digital Nomad Academy since 2011, and as I knew from the start — Johnny’s strong network paired with mine and we had an amazing reach, and lots of great people on board to lend a helping hand.

I made it my job to seek amazing speakers and sponsors from among my circle of friends and colleagues, as well as doing outreach to corporate sponsors who had backed other similar events — and in the end we gathered a truly impressive roster of 10 accomplished speakers, and four great companies who see the potential in events like this and serve our target audience (in this case, the business travel crowd, and entrepreneurs living in Asia as expats).

With a little persistence and the courage to ask people for their help, all the pieces came together, and we were able to get the largest event space at the Ibis Styles hotel, beverage service and staff. I flew in some of the best film crew I know to help us capture and create top-notch, professional video presentations for everyone to enjoy afterward.

And it was glorious:

We had an amazing lineup of thought leaders:

Stephanie Simon – Copyhacks: How Copywriting Can Get You Sexier Dates, Swankier Accommodations, and a Souped Up Bank Account

Marcus Lucas – Superheroes: and 3 Superpowers for Your Online Business

Cody McKibbenLessons Learned from 8 Years Bootstrapping Businesses & Living Abroad

Brendan Tully – Ecommerce Marketing & Optimization: From 5 and 6 Figures to 7 Figures and Beyond

Taylor West – Personal Brand Building: Liar. Cheat. Thief. Nomad.

Sean Lee – Creation Is Our Most Powerful Work

Joe Lannen & Dylan Basile – Tree Tribe – Social Enterprise: Giving Back is Awesome!

Alice Bush – Coacherr.com – How Success Without Personal Development is Not Sustainable Long Term

Sam Marks – Building a $100 Million Business the Nomadic Way

Johnny FD – Minimum Viable Product (MVP) Hacking

There was SO much great sharing all over Facebook and Twitter! A few attendees even created beautiful artwork and mindmaps of some of the presentations:

I’d spoken on stage at before a large audience three times in the past, but this was the first time I really felt great about it. I felt like I really had something valuable to share, and like I truly impacted people.

Afterward, I got nothing but amazing feedback from an enthusiastic portion of the crowd (Johnny and I both even heard people saying they wanted to pay us more money for the tickets!), and online we got tremendous amounts of positive feedback:

So how did we pull it off?

Here are a few key lessons I’ve drawn from our fortunate success:

1. Be open to opportunity

When I first spoke one-on-one with Johnny, after talking with him, I learned that he’d launched and successfully run the conference the year prior within a very short time, and I learned that they’d been able to pull in Buffer as the event sponsor on short notice too!

But I saw plenty of potential to do much more with it. I could tell from the videos that the first event was held in a small space, with low ceilings, and only limited space for about 140 or so people. I thought, if Buffer was willing to get on board with an unproven, unestablished new event on short notice, then surely this time around we could get more companies involved to sponsor the event, and make it bigger and better. I saw room to grow and improve, and with our powers combined, Johnny and I did just that.

2. When it comes to events at least, find the heart of the action

Depending what your industry or niche is, do your best to find a location that’s central to that demographic. Chiang Mai is kind of like the Shangri La for Digital Nomads — over the last 5 or 6 years I’ve watched as the travel bloggers moved in and hyped it, then the lifestyle designer crowd, and now it gets talked about all the time in our circles of nomadic friends. There’s a growing and healthy expat population here, and at least several hundred of them consider themselves nomadic or are working on their online businesses — in other words, it’s become nomad central. So when we put out our feelers on Facebook to test the idea (before we had booked an event space or any speakers!) all it took was a compelling event description, both Johnny and I invited a small group of our personal friends in Chiang Mai, Thailand, and I believe we posted it once in a local nomad Facebook group. And the thing went gangbusters.

Perhaps the way we slowly dripped out clues helped pique people’s curiosity, but with all the excitement and people hungrily looking for tickets, even though we invited probably less than 400 people individually, the Facebook event reached 33,000!

3. It’s important to find partners

In the past, I’ve definitely been guilty (time and again) of trying to do everything all by myself… but especially when it comes to events, that can be a recipe for overwhelm and under-delivering. Events are social occasions, and as such, the planning and execution should be a social, shared activity too. Any gathering of such large scale will require a team of staff, volunteers, and logistical partners to make it a reality. So a willingness to collaborate with a partner or two will not only drastically cut down on the amount of effort you’ll need to put in to manage all the moving parts, but if done right, it will also hopefully allow you to focus more on what you’re best at, meaning everyone involved can produce better results. It also means you have quantifiably better ideas, and you multiply your reach and abilities with your networks combined.

Thankfully Johnny made my job really straightforward and simple, and he took responsibility for a lot of the tasks I wouldn’t have been overly interested in.

4. Don’t forget the value of the meeting in-person, and shaking hands

As much as I love running a business remotely from my laptop, there is definitely a LOT to be said for the value of working with people in real life, and looking your partner in the eye! Never undervalue face-to-face contact when you’re getting to know a new collaborator and decide whether it’s best to partner up, and what your vision for the project is. I’ve been fortunate to know Johnny socially for a while, but this was a chance for us to really start to get to know each other, and I’m thankful we had the opportunity to meet up in person a few times as we planned our event. I think it had a measurable impact on how well we were able to communicate with each other, and understand each other’s desired outcomes for the event.

I’ve tried to organize events with partners remotely in the past, and while it’s not impossible, it does tend to be exponentially more difficult.

5. Use smart tools to split the workload

This is the case with any project, but for our purposes with the Nomad Summit, we used Google Docs for spreadsheets and documents in the cloud and shared folders with our whole team, we used a shared Google+ brand account and YouTube channel to showcase our videos, Dropbox (mostly for photos gathered from numerous volunteers, attendees, and our professional crew), Slideshare for uploading all our speaker’s slide presentations afterward, and Eventbrite for ticket management and for accepting sponsor payments.

If you do need to communicate remotely with your team/partners, I recommend Google Hangouts for the best overall connectivity, and ScheduleOnce for setting appointment times across timezones.

6. Be generous

The Summit was started as a not-for-profit event, and we wanted to keep that spirit the second time around. My vision was to bring in more corporate sponsors this year to cover as much of the costs as possible, so we could offer an amazing free/low-cost event that rivals some of the other conferences out there that you’d easily pay $300–$500 and up to attend.

So we started by offering 100 free tickets through the Facebook event page, which had the side effect of helping kickstart a bit of viral sharing. Then we encouraged donations (starting from about $6 USD up to $25) so we could upgrade our space to a much larger seminar room to accommodate twice the people. Thankfully because we offered a lot of value up front and maybe established some good will with free tickets, and because of the reputation Nomad Summit had already built in its first year, people were more than generous in return when we asked for assistance to scale up the event 2x. A fair number of people even commented that they wanted to pay us more money!

7. Tap your network to amplify your potential

Just like you can double the possibilities with two partners, you can also bring in other skills, resources, contacts, perspectives, and capabilities just by bringing in the right strategic collaborators — whether they’re speakers, sponsors, crew, or even volunteers, your job should be to find other people who have a vested interest in your vision, and ideally those individuals who also bring their own connections to the table. That’s why I immediately made it my job to start cold emailing people who I thought would be excited to be a part of something like this, to help fund it, or support us in any way possible.

Find win-win-wins and know how to frame things to create the perception of value for others. Some people said no, and that’s fine, just find people who would benefit from being able to add this to their resume.

A few of those early supporters for example were Brendan Tully, and Ozzi Jarvinen at Iglu. Once I was able to say we had BT from The Search Engine Shop on board as a speaker, and Iglu (a great business services company based here in Thailand) on board as a significant sponsor, then others were more eager to get involved too! So, special thanks to you guys.

8. Write a solid sponsor proposal document!

Early on I knew that having a couple significant corporate partners would multiply the possibilities for what kind of experience we could create for people. It’s essential to get as creative as you can about what value you can provide to your sponsors (thankfully with two popular blogs, Johnny and I had some good leverage). And it’s wise to pitch companies specifically for how they would benefit from reaching whatever demographic you’re planning on pulling together.

For me, I am fortunate to have lots of friends and acquaintances who run tech and travel-related companies that want to get in front of our audience, but I also did my research and made my best efforts at connecting with larger corporations that had sponsored similar events in the past as well. Have courage in seeking representatives in lofty companies — though we didn’t close the deal with everyone (on a very short timeline), surprisingly I heard back from almost everyone, and got connected to the right person in several larger organizations (connections that might prove valuable in the future!)

The Nomad Summit was generously sponsored by:

  • DRIP – Drip is the email marketing software trusted by Dan and Ian from the Tropical MBA, James Clear, Dan Norris, Brennan Dunn, and many, many more. If you’ve ever used MailChimp, Drip is more powerful than MailChimp, similar to Infusionsoft – but much cheaper and easier to use.
  • Empire Flippers – THE go-to marketplace if you’re interested in flipping/buying/selling websites, or if you’re interested to sell your own website or online business! We’ve personally met nomads who sold their businesses on Empire Flippers for $10k, $20k, and even $30,000+ dollars that they started right here in Chiang Mai! Great service!
  • Iglu – If you are looking for an easy, legal method to go legit here in Thailand — get your business visa, work permit, a great coworking space, help with accommodation, bank accounts, transportation, etc. Or even if you’re looking to relocate your startup or set up a business here in Thailand, Iglu are the guys to talk to!
  • Coworkation – Inspiring people in inspiring places doing inspiring things. A coworkation is a pop-up coworking space in exotic locations such as Bali, Croatia, Costa Rica or Thailand where your workspace is not confined to an office desk. Work from stunning villas beside infinity pools overlooking the jungle, below waterfalls, lakeside, swim-up bars…or other incredible locations!

Nothing would have been possible without these guys! Thank you to Rob Walling, Justin Cooke, Joseph Magnotti, Ozzi Jarvinen, Stuart Jones, and more!

9. Provide value/tell a good story

Of course at the heart of every good conference are great talks by compelling people. We were very fortunate to get several top-notch individuals involved who all provided tremendous value by sharing their experiences, their insights, tips and tricks. And of course, as co-hosts of the event, Johnny and I both wanted to present our own perspectives as well. So I spent a significant amount of time digging deep for the best wisdom I felt I had to offer this particular audience, and crafting a presentation that I believed would best convey my most valuable ideas. Plus, I tried to go well above and beyond in packaging something that would be engaging, a little funny, and full of useful related tools and resources. This is really the key to a successful conference: stories worth sharing.

If you want to see our presentations from Nomad Summit 2016, keep reading below.

10. Try to surprise

– with bonuses, juicy insider knowledge, humor, special deals, free offers… anything useful and unexpected. Attendees got to see some behind-the-scenes insights into a $100 million dollar business, for example, they got a few laughs from strategically-placed comic relief, they got to watch a world-premier trailer for an upcoming digital nomad documentary featuring Tim Ferriss and Matt Mullenweg (creator of WordPress), and we thankfully had amazing special offers available ONLY to attendees — for great email marketing software, website brokering, coworking/co-living, online training and more.

11. Maintain your commitments to all parties involved

Whatever you promise to your partners, speakers, hired staff, volunteers, sponsors, and your customers/attendees, deliver on it to the best of your ability. As in any sustainable business, you don’t just want to concentrate on what you can get from people now, but you ideally want to build good relationships for the future. This is an ongoing commitment, but for me that means trying to give our speakers and sponsors every grain of value possible out of their participation, and making it easy for them to share and take credit for their contributions.

12. Give incentives for people to share their constructive feedback and testimonials 

Thankfully I got tons of in-person feedback from listeners who approached me after the event. But I also wanted to encourage people to leave their testimonials (that we might be able to use for future events) and their critical feedback about how we might be able to improve as well. We managed to negotiate some free coworking passes from Punspace and AngkorHub fortunately, so I got creative and decided to use them to incentivize people to share!

13. Gather social proof you can use for next time

Since we were successful in bringing on several sponsors, we were able to hire great photographers, which was one of my top priorities for this event (if you need a stellar professional videographer, I highly recommend Cadu Cassau and his amazing team, who took most of the professional shots included above, as well as produced all of our videos this year).

Invest in a professional photo/film team and you’ll have top-notch speaker videos to share afterward and photography you can use to showcase your event. Also encourage your attendees to use your event’s own special hashtag (like #nomadsummit) and be creative in your use of social media content created by conference-goers themselves, like I have in this post.

Want to Watch the 10 Expert Speaker Presentations from the 2016 annual Summit?

We will be releasing a new talk every few days to our subscribers, for for now here are the first two:

Stephanie Simon – Copywriting Hacks:

Marcus Lucas – Superheroes:

If you want to watch my presentation, click here.

Check this sweet mindmap illustration from Kat Ingalls below for a sneak peak, and subscribe below if you want to get my video presentation when it comes out, along with access to my full slides, related resources/tools, and special offers 😉

Some photos courtesy of Stefanie Oeffner, Nick Martin, Bruno Eiroz, L Lee Horton, Cadu Cassau, and Jon Wilkinson. Thanks to Ian Robinson for your great video.

Many thanks to all our fabulous speakers, our emcee Petter Miller, to our volunteers Veronica D’ Robzario, Brad Wages, Alicia Orre, and Angharad Owen, and to the many of you who attended the event!

Anyone motivated to be successful—to really make an impact with your life—has a list of important things they want to do. Things to have, things to be. Places they want to go, people they’d love to meet.

You may not have a list of life goals all written down on paper. You probably keep an immediate to-do list, you might have some of your long-term life goals written down on scraps of paper or word doc lists on your computer here and there, but you know at the very least you have those things somewhere in the back of your mind.

I’ve challenged myself with yearly goals in the last couple years, and I’ve mapped out plans for my businesses and different projects. I don’t frequently achieve everything on my lists, but as my friend Ramit Sethi once told me, if you’re not failing at a couple things each month, you’re not trying hard enough.

And I’ve found that sharing those goals publicly gives me additional motivation and accountability to follow through, and sometimes friends and readers can offer words of advice, help, or partnership on some goals.

I’ve had some pieces of the puzzle in the works for a long time, but I hadn’t put together a comprehensive “bucket list” of things I want to do before I die until recently. It wasn’t until Sean Ogle recently wrote about bucket lists, and how to identify the most important life goals that will enable you to achieve the other items on your list—the travel goals, the possessions, the fun stuff—that I finally got motivated to really solidify my whole life list and put it out here to share with the world.

Several friends and bloggers have compiled great bucket lists that have helped inspire some of the things I decided to put on my list. There’s a mix of places I’d love to jet set, landmarks I’d like to see, adventures I’d like to have, experiences I hope to share with specific friends and family, and of course I immediately took Sean’s advice and prioritized the importance of the enabling goals that will make everything else possible.

So without further ado, here’s my bucket list—or, 84 adventures you can follow me on here at Thrilling Heroics:

Enabling Goals

  1. Develop an online business that earns over $3000/month in passive income.
  2. Build a blog with 10,000+ subscribers.
  3. Write an ebook or launch a digital product that earns $6,000+.
  4. Publish a best-selling book.
  5. Achieve 100% freedom from all debt.
  6. Get an article published in the print edition of Esquire, GQ, Wired, Details, or Maxim magazine.
  7. Leverage my blog audience to make a major positive impact in at least 10 peoples lives (we’ve already helped my friend Ryan, and Tim & Rodrigo (two scholarship awardees at Digital Nomad Academy).
  8. Speak at South by Southwest Interactive and stick around for the music festival in Austin, Texas.
  9. Set up a Hong Kong corporation.
  10. Make at least $200K in a given year.
  11. Get a second passport, and maybe a third too.
  12. Complete my Personal MBA.
  13. Attend an official TED Conference. (Already had the honor of helping plan the locally-organized TEDxBKK!)
  14. Sell my photography and other creative artwork.
  15. Organize a lifestyle business summit (March 2014 in Costa Rica! – a 5 so far SE Asia)

Adventures to Have & Things to Do

  1. Learn to rock climb in Railay Beach, Krabi.
  2. Climb up to the mountaintop Wat Tum Sua Temple in Krabi, Thailand.
  3. Learn to sail.
  4. Climb a volcano.
  5. Eat slow-roasted crispy suckling pig in Bali (delicious babi guling).
  6. Spend a week with friends at Burning Man in the Nevada desert.
  7. Go skydiving. Go skydiving again.
  8. Learn to play guitar.
  9. Reactivate my French and achieve fluency.
  10. Learn to speak conversational Spanish. (half-way there in Colombia 2014)
  11. Get in the best shape of my life with my trainer Tom Frearson.
  12. Replace my morning coffee with Yerba Maté for at least a week.
  13. Get a tattoo with a design from my best friend.
  14. Take my dad to eat real Kobe beef at Wolfgang Puck’s restaurant CUT in Los Angeles.
  15. Spend a whole lot more time with my grandfather and learn about his life before he leaves us.
  16. Raise another dog.
  17. Take my best friend Patrick to a Daft Punk concert.
  18. Share a beer with Carlos Miceli in South America. (Sept 2013 in Santiago, Chile)
  19. Settle abroad for at least 3 months elsewhere in Asia, in Central and South America, and Europe.
  20. Live at least 3 months in San Francisco, San Diego, and Austin, Texas.
  21. Work for a month at a winery—like, in the fields, growing grapes—in California or France wine country.
  22. Drive the Pacific Coast Highway in a convertible Lamborghini.
  23. Camp under the stars on the beach and see the sun rise. (2009 in Prachuap, Thailand)
  24. Participate in the world’s biggest water fight during Thailand’s New Year’s festivities (Songkran).
  25. Do a beach photoshoot with a swimsuit model.
  26. Go to a shooting range and fire off a Kalashnikov rifle and a Desert Eagle .50 Action Express. More importantly, learn to disassemble & reassemble them.
  27. Drive a Tesla Roadster.
  28. Take a gondola along the Venice canals in Italy.
  29. Ride camel back across the Sahara desert.
  30. Take a Serengeti safari in Tanzania and Kenya.
  31. Trek through the jungle on the back of an elephant.
  32. See the view from the top of the Eiffel Tower in Paris (twice).
  33. See the view from the top of Corcovado Mountain in Rio de Janeiro, Brazil.
  34. Party on Ibiza for New Year’s Eve in Spain’s Ballearic Islands.
  35. Go to the Glastonbury Festival in England and see Stonehenge.
  36. Participate in the Brazilian Carnaval celebration.
  37. See what Mardi Gras and Voodoo Fest are all about in New Orleans, Louisiana.
  38. Train Brazilian Jiu-Jitsu with my son.
  39. Learn to surf (took lessons in Bali 2010). Learn to surf properly!
  40. Learn to DJ or mix electronic music.
  41. Own a Ducati motorcycle.
  42. Buy and restore a 1965 or 1966 Shelby Mustang GT350.
  43. Stay in an over-the-water bungalow in beautiful Bora Bora in the French Polynesian islands.
  44. Spontaneously walk into the airport and randomly buy a same-day ticket to wherever looks appealing.
  45. Drive the Amalfi coast near Sorrento, Italy.
  46. Rent a villa on Lake Como or Lake Lugano with friends.
  47. Own a small bar or restaurant with live music.
  48. Leave any wealth or assets I have when I go out to people who really deserve and need them.

Places to Travel & Landmarks to See

  1. The ancient temples at Angkor Wat, Cambodia
  2. The Acropolis and Parthenon in Athens, Greece
  3. The Sistine Chapel and Vatican City in Rome, Italy
  4. The pyramids at Giza, Egypt
  5. Machu Picchu in Peru
  6. The home of the Oracle at Delphi, Greece
  7. The Taj Mahal
  8. The ancient city of Petra, carved into canyon walls in southern Jordan
  9. The Karnak temple and the Valley of the Kings near Luxor, Egypt
  10. The Mayan ruins at Chichen Itza near Cancun, Mexico
  11. Iguazu Falls on the Argentina/Brazil border
  12. The Uffizi Gallery in Florence, Italy
  13. The Petronas Twin Towers in Kuala Lumpur, Malaysia
  14. The Banaue Rice Terraces in the Philippines
  15. The Borobudur stuppa in Java, Indonesia
  16. Gorgeous Zion National Park, Utah
  17. Niagara Falls lit up at night
  18. Potala Palace in Lhasa, Tibet
  19. Jerusalem’s Old City
  20. The Hagia Sofia mosque in Istanbul, Turkey
  21. The abbey of Mont-St-Michel in France

You’ll notice I’ve included a few things I’ve already accomplished (plus I come back to update this list every few months, so things are continually getting crossed off).

I’ve also taken Sean’s advice to have a few things that will be easier to achieve, and a few goals I can obtain in the very near future.

I think when you make your own list it’s important to recognize the big things you’ve already done that you’d always dreamed of, and include a few “gimme” goals so you can start off strong and stay motivated.

Of course I expect that my feelings about some items on the list may change throughout the course of my life. I may not achieve everything, some of my goals will change, or I may add new items to the list. But, it’s a starting point and it’s something I can always refer back to to remind me what I want to accomplish.

Of course if there’s anything you can help me achieve, or something you want to join in on, leave a shout out and we’ll talk! 

What’s on Your List?

Take a look at my in-depth breakdown of how to establish meaningful personal and professional goals for yourself in all the important realms of your life. It’s written to help you establish yearly goals, but the principles can be applied to building your own life goals list too.

If you have a bucket list already, share it. If not, take a look at the above articles and get on it! Your time here is short, so remember to value every day you have and make the most of it.