Perhaps you’ve been hearing all the hype about blogs, wikis, and Facebook, and you just don’t get it. Perhaps you think your business can survive without a web presence or active participation in Web 2.0 networks. Well, you’re probably wrong.
Many small businesses are still stuck in 1995 when it comes to their website and their use of web technology, but the big companies are all embracing Web 2.0 technologies, and thriving for it. It used to be true that the I.T. department took care of all your tech needs and nobody had to think about how to utilize the internet, but that’s all changed. Now, “Enterprise 2.0″ is enabling all sorts of new productivity, publishing and collaboration tools, and new ways to promote your business from the internet, and if your company isn’t keeping up with Web 2.0, your competitors are. Today, Sarah Perez at ReadWriteWeb writes: “If you were interviewing someone for a position with your company and they admitted that they didn’t know anything about the new trends and innovations taking place in their field, what would you think? Likely, what you would think is ‘next candidate, please.’”
Perez has compiled a guide to Web 2.0 technologies for business, also known as Enterprise 2.0. Maybe your CEO has set up a blog already, and maybe you’ve got a brief profile on LinkedIn, but you want to get more involved in the web with wikis, document collaboration, project management tools, and networking and marketing communities, then you need to get on the Web 2.0 boat.
A report released by Forrester Research is predicting that enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years. This increase will include more spending on social networking tools, mashups, and RSS, with the end result being a global enterprise market of $4.6 billion by the year 2013.
See the full story here: Businesses Can’t Hide From 2.0: A Look At 2.0′s Impact Across Industries
The clearest sign of business trouble is that costs are going up and revenues are going down, yet many business owners ignore the warning. Web 2.0
Project Management, in particular, is benefiting a lot from the Web 2.0 collaboration tools.
Most (if not all) the online tools use a lot of the Web 2.0 features (especially ajax).
Hey Cody, I remember some weeks back I asked you to send me some stuff to learn CSS. I am proud to say that I now know it like the back of my hand. I have also been keeping up with your tips about how to use social media for business, and I got my first client as a social media consultant this week!
I am still full-time on Future Delivery (my startup company). We’re currently working on a cool blog ranking system that we’ll release in three weeks. Would like to tell you more about it when we get the chance to get your feedback. The client I just got should be great to pay the bills and provide me money to take the girlfriend out.
Hope all is well and keep writing good stuff!
- Jun Loayza